News & Media
How will today’s ‘customer focus’ translate to tomorrow’s electric trucks?
Over the past three years, OEMs have invested heavily in driver-focused equipment benefits—from cozy creature comforts to uptime- and productivity-boosting technology. Today, significant R&D investment is going into the development of electric trucks—probing the possibilities of untested powertrains in hopes of producing a product that meets application needs.
But what does that mean for driver-retention and recruitment equipment features in the future?
“Zero emissions is not just about outside the vehicle—it’s inside the vehicle,” says Brett Pope, director of electric vehicles for Volvo Trucks North America. “So now you have an environment with no emissions, and it’s quieter. That’s a better work environment for the drivers.”
“We are also seeing more and more customers that have a mandate to reduce their carbon footprint or emissions,” added Peter Voorhoeve, president of Volvo Trucks North America, painting a broader picture of electric truck demand.