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Volvo Forges Ahead with Electric, Vocational Trucks

Volvo Trucks North America isn’t letting the COVID-19-related drop in truck sales and corporate layoffs keep it from moving ahead with its electric truck development and its latest vocational truck models.

In a virtual press conference July 16, Magnus Koeck, vice president of strategy, marketing and brand management, called these “extraordinary times.”

“When we met at [the North American Commercial Vehicle Show] in Atlanta last year, we all knew then the market was going to come down in 2020, that is part of the business cycle. We had all planned for that. What we didn’t plan for was the COVID situation,” he said.

Normally, he noted, Volvo announces a market forecast after each quarterly report, but there’s just too much uncertainty to do that now.

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