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Volvo Trucks North America President Peter Voorhoeve is focused on producing the right tool for the job
The former head of Volvo Group Australia was named Volvo Trucks North America President last September, and he was thrown into an industry where diesel developments and evolving tractor aerodynamics talking points take a backseat to electric trucks and automated driver assistance systems that will lead to higher levels of self-driving technology.
It would be easy for a newcomer to the North American market to get stuck in “What if” instead of “What is.” But Peter took a more practical approach to his new position.
“I think you will see electricity coming in, first of all in urban applications, regional applications, like what we’re doing in LA for the Volvo LIGHTS project with the Port of Long Beach and the Port of L.A. From the Port to a warehouse and back again.”